Letter From the Editor
Photographed by Maddison Hill of Joelle Beauchamp
In this life, I feel that we often get too caught up
In the pressure to achieve, to reach the top of our field, our class, our industry
To churn out the most desirable work in the least amount of time
Our society is driven by an overwhelming masculine power, telling us to always be working, achieving, and pushing ourselves to the breaking point to reach societies standards of success
Sometimes, it is important to listen to the divine feminine voice within ourselves
This voice, which is often difficult to uncover against its opposition
The underlying soft, comforting, and gentle energy that intends to be, rather than do
To slow down, to acknowledge the point we are at, to appreciate ourselves and the work we have done thus far
It has been a great joy to have had the opportunity to work with so many inspiring creatives on the daily, but this patriarchal mentality is something I often see infecting the creative process
This process must allow for time to sit, to plan, and sometimes, to wait until inspiration strikes.
Creativity is not something that can be wrung out to fit the constraints of a deadline
Creatives are not cash cows, filled with ideas, waiting to be capitalized upon
Therefore, I ask of all creatives, to take a step back, reflect on where you are, and take on your next challenge as the universe supplies you with the creativity to do so, confidently.